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Leads — what they are + how to handle them

Inbound leads from voice/email/web/SMS land here, AI categorizes + replies, you nurture.

Updated 2026-04-29

Every inbound message from a potential customer — phone calls handled by your AI receptionist, web-form submissions, emails to your business address, SMS replies — flows into /portal/leads. Each lead has a category, urgency level, AI-extracted contact info, and the original message body.

Categories

leadStandard new business — quote request, service call, etc.
urgent_leadFlagged urgent by the AI (mentions emergency, water damage, no heat). You're paged immediately.
follow_upExisting customer reaching out. Not a new lead per se but worth tracking.
spamMarketing solicitations, bots, wrong-numbers. Auto-archived.
out_of_areaCaller's address is outside your service radius. AI politely declines + flags for analytics.

Reply via the lead detail

Click any lead to open the detail page — the conversation thread, AI's draft reply, and Send button. Toggle between Email / SMS reply channels. Once you reply, the status flips to 'contacted' and the lead moves down the pipeline.

Bulk operations

Tick checkboxes on the list view and a floating action bar appears bottom-center: archive, mark spam, or restore. Useful for cleaning up after a marketing burst that brought in lookie-loos.

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